Showrooms for powersports equipment thoughout Canada and the United-States.
BRP wanted to create a signature look and feel for their product displays in order to provide greater standout within multi-brand showrooms.
The initial concept was applied to the Johnny K dealership in Ohio, promoting BRP's passion for outdoor activities through the considered use of wood and natural surfaces, a unique approach for the industry.
Initially starting on the project as technical support, I was later tasked with evolving the new concept and BRP image.
Agency: Optima Design
Client: BRP (Bombardier Recreative Products)
Location: Niles, OH
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