Opel | Showroom – Roxanne Journet

Opel Showrooms

A staged roll-out of Opel's Europe-wide showroom project throughout 15 countries.

Opel head office developed an initial showroom concept, and commissioned Bisset Adams to implement the design and build detailed guidelines for each market.

We created elements such as Opel's distinctive yellow gate (the "entrance statement") to help create standout within the crowded European automotive dealership market.

The Bisset Adams design team visited dealerships across Europe to explain the new concept in person and encourage them to switch over to the new image. We were also commissioned to create the architecture and interior design for key dealerships that would showcase the new design intent.

As Project Manager, I oversaw all European markets and the individual Designers working within these markets. I was also the face of Bisset Adams at Opel headquarters. This role involved large responsibilities, extensive travel throughout Europe and an acute knowledge of the Opel brand.

Agency: Bisset Adams
Client: Opel (GM)
Completion: 2009- 2012
Location: Europe-wide
Category: Showroom